Company Culture Campaigns: Marketing to Employees

You don't have to crunch the numbers to realize that hiring new employees is a big investment in time and money. That investment can be a positive thing if you're adding more people because your business is growing but when you have to switch gears to hiring due to employee turnover, it can be a big disruption to your plans. Building a positive company culture can help with employee retention and reduce how often you have to devote to finding new employees.

Studies have shown that employees today would rather work somewhere that they like rather that one that offers a higher pay check. What makes a job "likable"? Usually it's a place where they feel appreciated and that they believe that the products or services offered by that company are making a difference. 

Showing Employee Appreciation

Be careful with relying on a monthly pizza party as the only way to show your team that their efforts aren't going unnoticed. Providing lunch is a quick and easy way to reward employees, but you'll make a much better impression if you switch it up for a higher class meal every once in awhile. That way your employees feel like they are worth more to you than the "2 for 1" coupon the pizza place sends out every Wednesday.

Getting creative with your incentives can make an impression as well. Some companies have gone as far as to start offering pet insurance along with their health, dental, and vision to appeal to the animal lovers on staff. Or to entice new hires, offer a year's subscription to Netflix as a sign on bonus. Another idea would be if you see an employee go above and beyond, let them leave a couple hours early on Friday without it affecting their pay check. 

You can also begin to instill appreciation practices that cost you nothing, like recognizing employee anniversaries. It doesn't have to be a big To-Do, but taking the time to shake their hand and say "thank you" can make a huge difference. Opening communication to your team has also shown to make people feel valued. Setting up an employee newsletter may sound too daunting, but a quick email letting people know how the business is doing can help them see how their small piece of the puzzle is making a difference. 

Building Brand Confidence

In the busy day-to-day tasks of running a business, it can be tempting to skim over what you're offering while training the accounting team or production staff because they are not in contact with your product on a regular basis. But, building that understanding with every staff member is how you start getting them engaged with the company.

If they understand your product and how it impacts people's lives for the better, it creates a loyalty to your brand and brings meaning to their job.

When you do an advertising push for a new promotional price or a product release, be sure to include your staff in on the explanation prior to marketing it. Not only with this help them handle questions when customers make inquiries, employees will see all the cool things you are doing and feel like there is a future with your company. 

Marketing your company to your consumers is only part of your responsibility. Don't forget to market the great things about your products and company to your employees as well to remind them why it's such a great place to work. 

Need help coming up with ideas? Reach out to us for help! We have experience in launching full company culture campaigns based of the mission, vision, and values of companies.